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Saturday, February 21, 2009

AirAsia approached to sponsor Man United jersey

Low-cost-carrier AirAsia Bhd has been approached by Manchester United to sponsor the jersey of the football giants.

This was revealed by AirAsia chief executive officer Datuk Seri Tony Fernandes in his blog on Wednesday.

"Manchester United have just approached me on whether AirAsia would be interested in becoming their shirt sponsor," said Fernandes in his blog.

He said having the players of the most famous football club in the world donning jerseys with the name and logo of a Malaysian-born global brand was something all Malaysians could be proud of.

He, however, did not state whether AirAsia would make the commitment and asked visitors to the blog to give their feedback.

As of today, 88 per cent of the visitors voiced their support.

Manchester United had to find new sponsors for the jersey after insurance giant AIG (American International Group), which is facing financial difficulties as a result of the world economic crisis, did not seek to renew the deal.

The four-year sponsorship contract with AIG, due to expire in 2010, is reported to be worth US$100 million (RM360 million).

Earlier this year, the club was also reported to have invited India's Sahara Group to enter the sponsorship deal.

United, who are now leading in the English Premier League, have also announced that Malaysia would be one of their destinations in the club's Asian tour this year.

Their match against a Malaysian selection is scheduled for July 26.

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